Consumer product brands
Manufacturers, packaging, samples, quotes, freight, replacements — see every supplier and component connected to what you're shipping.
v0 · private beta
Procurement & supply chain for product businesses
Turn supplier chaos
into product clarity.
ProcureLane is the visual AI procurement and supply-chain workspace for product businesses. It connects supplier communications, product specs, components, samples, quotes, orders, and shipments — so teams can source faster, replace bad suppliers, and understand every moving part.
- Connected supplier communications
- Visual supply-chain map
- Supplier replacement, intact specs
procurelane.app / projects / oat-milk-launch
3 risks
ProcureLane AI
just now
- 3 suppliers can handle labeling.
- 1 quote missing MOQ — drafted a follow-up to HaiPhong.
- Bottle sample pending since Feb 22.
live workspace
control tower for sourcing
Built for any product business
- Consumer goods
- Hardware & electronics
- Apparel & home
- Food & beverage
- Packaging
- Private label & importers
01 · the mess
Your sourcing already runs on a system. It's just held together with screenshots.
Supplier details live across Alibaba threads, WhatsApp voice notes, sample boxes, photos, PDFs, and one person's memory. ProcureLane brings the chaos together and gives it structure.
Alibaba · Linyi Glass
"Yes 250ml frosted amber, MOQ 5,000, USD 0.42, sample 7 days"
WhatsApp · HaiPhong Caps
[voice note 0:47] "we can do liner upgrade but lead time +10d"
Email · Pune Print Studio
"Attached: revised proof v4_FINAL_FINAL_real.pdf"
Photo · sample shelf
IMG_2914.jpg — which cap was this again?
suppliers_v17.xlsx
Sheet1 · Sheet2 · last-edit-by-jamie · #REF!
Linyi Glassworks Ltd.
Verified · 4 quotes
extracted from chat · 2 messages
HaiPhong Caps Co.
Missing MOQ
Liner upgrade available · +10d lead time · followed up
Pune Print Studio
3 proofs · no decision
v4_FINAL_FINAL_real.pdf attached to project · flagged for review
02 · how it works
Capture. Extract. Connect. Decide.
One operating layer for sourcing physical products — built around the way work actually moves.
-
01
Capture the mess
Drop in Alibaba threads, WhatsApp exports, emails, PDFs, sample photos, freight updates. ProcureLane keeps the raw artifacts and the structure.
supplier chats · attachments · voice notes -
02
Structure the chaos
Products, prices, MOQs, lead times, risks, next steps — connected and linked back to the workspace, not just summarized. Missing fields surface as gaps to chase.
entities · gaps · next steps -
03
Connect to your products
Suppliers, leads, components, samples, quotes and shipments link back to the actual SKUs and projects you're building.
project · product · variant · component -
04
Decide and execute
Compare candidates, draft RFQs, approve samples, replace suppliers, track orders and shipments — without losing context.
RFQ · compare · replace · ship
03 · visual supply map
A control tower for your supply chain. Not another spreadsheet.
See how products, variants, components, suppliers, samples, orders, and shipments connect — in one interactive graph that updates as work moves. Click a supplier, see every product they touch. Click a product, see every alternative.
- Live relationships. Edges update as quotes, samples and orders progress.
- Risk surfacing. Late shipments, missing MOQ, single-source components are flagged automatically.
- What-if mode. Drag a supplier off the board and see what breaks.
Lead · Linyi Glassworks Ltd.
Hi, you are looking for amber glass bottle?
Our 250ml frosted, MOQ 5000, price USD 0.42, sample 7 days ok?
Can you do 200ml as well?
200ml frosted yes, MOQ same, price 0.36, sample 7 days
ProcureLane AI · extracted
SKU coverage2 sizes · 250ml, 200ml
Price$0.42 · $0.36
MOQ5,000 (both)
Sample7 days
MissingTooling cost · cert docs
04 · ai sourcing assistant
An AI that understands what you're sourcing.
Not a generic chatbot. ProcureLane AI lives inside your workspace — products, projects, components, suppliers — and helps you connect supplier communications to the SKUs you're actually building. Summaries are the starting point, not the product.
- Structured fields. Price, MOQ, lead time, certs, sample status — captured as typed data, not buried in chats.
- Missing-info detection. Knows what a complete quote should look like and chases the gaps.
- Relationship suggestions. "This supplier already makes a similar SKU for project Alta."
- Drafted replies. RFQs, follow-ups, sample requests — in your voice, with the context attached.
05 · supplier replacement
When a supplier falls over, your specs don't.
Replacement is usually the worst week of the quarter — specs scattered, history lost, three people texting each other screenshots. ProcureLane keeps the product intact and rotates the supplier underneath it.
- One-click preserve specs & images from the failing supplier.
- Candidate shortlist drawn from existing leads who already make this component.
- Side-by-side comparison on price, MOQ, lead time, samples, responsiveness, risk.
- Clean transition — old supplier history archived, not deleted.
Replacement · in progress
Pune Print Studio → ?
incumbent
Pune Print Studio
- Price
- $0.11
- MOQ
- 10,000
- Lead
- 21d +9
- Samples
- 3 · no go
- Reliability
candidate · top match
Bangalore Labelworks
- Price
- $0.10
- MOQ
- 8,000
- Lead
- 14d
- Samples
- 2 · approved
- Reliability
candidate
Ho Chi Minh Press
- Price
- $0.12
- MOQ
- 5,000
- Lead
- 18d
- Samples
- 1 · pending
- Reliability
Specs & print artwork preserved · history archived
Approve replacement
06 · product-first procurement
Procurement should understand what you're building.
Products aren't just rows. ProcureLane organizes sourcing around what a product actually is: form factors, variants, components, packaging, labels, samples, and the suppliers behind each one.
PRODUCT · oat-milk-launch
Barista oat milk · 250ml
3 variants
5 components
7 suppliers linked
92% spec complete
variants
- Original · 250mlSKU OM-250-OG
- Vanilla · 250mlSKU OM-250-VN
- Original · 1LSKU OM-1000-OG
components
-
Amber glass bottle250ml frosted2 suppliers
-
Aluminum screw cap28mm · liner1 supplier · gap
-
Front + back labelmatte BOPPreplacing
-
Shipper carton12-pack3 suppliers
-
Oat baseorganic, GF2 suppliers
activity
- Sample approved · Linyi Glass bottle 2h ago
- RFQ sent · 3 cap suppliers yesterday
- Replacement · Pune Print → shortlist of 2 2d ago
- Shipment booked · 12,000 bottles 3d ago
- AI summary · 14 supplier threads last week
07 · who it's for
Built for the people who actually source the thing.
If your sourcing process still depends on one person's memory, ProcureLane is for you.
Hardware & electronics
BOMs, PCBs, enclosures, tooling, contract manufacturers — map every part to a supplier and every supplier to a risk.
Apparel, home & lifestyle
Fabric mills, trims, factories, sample rounds, freight — track the full path from spec sheet to shelf.
Food, beverage & CPG
Packaging, labels, ingredients, form factors, compliance, sample approvals — sourced with a clear map of every dependency.
Private label & importers
Supplier communication scattered across channels gets consolidated into one searchable, AI-assisted workspace.
Founder-led sourcing
Give your sourcing process a memory before it becomes chaos. ProcureLane remembers what you can't.
Mid-market product teams
Too complex for spreadsheets, too practical for enterprise procurement. Light, visual, product-first.
Not for you (yet)
Indirect spend, expense management, vendor onboarding portals, full source-to-pay. ProcureLane is the procurement & supply-chain brain — not the AP department.
Coming soon · private beta · pricing TBD
Get on the early-bird list. Talk to us before pricing lands.
We're onboarding a small group of product teams ahead of public launch. Early-bird partners get founder pricing, direct access to the team, and a say in what ships next.
You're on the list.
We'll reach out within a few days to set up an early-bird conversation.